Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.

Increase Your Business Value By 50% Through Differentiation

Todd Huotari - Saturday, July 19, 2014
Results shared in a "Q2 2014 Sellability Tracker Global Release" webinar presentation by John Warrillow of Sellability Score.
 [Read More]

5 Unique Tools For Finding And Curating Content

Todd Huotari - Friday, July 18, 2014

Tommy Walker, editor at and host of Inside the Mind, shared some very cool tools for how to quickly finding and curate content that is relevant to your business. Finding good content to learn from and to share out can be difficult and overwhelming. There is a LOT to sift through. These tools should make the job a little easier to handle. [Read More]


[Case Study] Wrona's Feed Company: Develop A Local Search Presence

Todd Huotari - Thursday, July 17, 2014

It is exciting to see businesses grow and improve, so I would like to share case studies when we publish a new site or significant optimization to give some press to them and some takeaways for you.  [Read More]


Super Simple Guide To Internet Marketing

Todd Huotari - Friday, July 11, 2014

Here's a little primer on internet marketing. It is built around the idea of you ;generating inbound leads and customers by becoming an authority on solving a problem and sharing out information about it.
 [Read More]


The 200 Factors That Determine Your Google Ranking

Todd Huotari - Tuesday, July 01, 2014

You want to be found on Google. Furthermore, you want to be targeting above-the-fold (the area you see on your screen before you scroll down) listings. How? Simply put, just (a) strategically pick the search phrase you want to rank for and (b) optimize your site to support that phrase. The rough news: there are about 200 factors to consider in your search engine optimization. The good news: SingleGrain and Backlink did some homework for us. Here are the factor groups and what they consider: [Read More]


From The "Examples Of What Not To Do" Desk

Todd Huotari - Saturday, June 28, 2014

 Sometimes you can learn just as much or more from things you do not like as from things you do like.  [Read More]


Marketing Lessons From "A Real-Life Horse Whisperer"

Todd Huotari - Friday, June 27, 2014

Learn the language of your customers and use them. Become the horse. This is the advice I received from The Man Who Listens To Horses. I recently picked Monty Roberts' book off the shelf for a change of pace from the usual. I just wanted something fun to read, but I got a marketing lesson anyway.  [Read More]


Is keyword stuffing "effective?"

Todd Huotari - Friday, June 20, 2014

I just received this question from a client. [Read More]


Keep Your Visitors Around 12X Longer With Content

Todd Huotari - Friday, June 06, 2014
What can content do for you? [Read More] 

Where Will I Find The Time For Internet Marketing?

Todd Huotari - Wednesday, June 04, 2014
"Does this whole process make sense?" I asked. "Yeah.." the attendees trailed off. We had just reiterated my version of the inbound marketing process during the conclusion of the second session of a recent Internet Marketing Workshop. I wanted to check and see how the attendees were taking the information in. That response was less than encouraging.

The information was clear, and everyone understood the framework of what they needed to do. Now, seeing both the potential of online marketing and a plan for getting started, they were excited, but there was still something unspoken hanging in the air. 

It turns out that something was, "Oh no. Where will I find the time to do all this?" 

The truth is, you won't. You won't find time for it. You must make time for it.
 [Read More]

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