Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


12 Steps To A Foolproof Sales Presentation For Your Website

Todd Huotari - Thursday, September 18, 2014

LeadPages.net "highest-converting landing page" hits many of the 12 steps in a very concise way. [Read More]

 

5 Million Online Passwords Leaked, Check Yours Now [Lifehacker] 

Todd Huotari - Thursday, September 11, 2014
 

Use the "12-Step Foolproof Sales Letter Template" For Effective Sales Copy

Todd Huotari - Sunday, July 27, 2014

Would you agree that selling is important? Of course you would. Sales is arguably the most important part of your business. That said, how much time do you spend actually working on your sales? Not enough, if you're like me. For any number of reasons, it is something that can be hard to focus on. 
 [Read More]

 

Is Your Website Fast Enough? Test It With These 4 Tools (+2 Articles)

Todd Huotari - Thursday, July 24, 2014

How long will you sit and wait for a page to load before abandoning it? According to KISSmetrics, 40% of shopping visitors will abandon a website if they have to wait longer than three seconds for it to load. Apparently you all are in a hurry. That's like me in a mall. Anything for me here? Nope. Gone.
 [Read More]

 

Increase Your Business Value By 50% Through Differentiation

Todd Huotari - Saturday, July 19, 2014
Results shared in a "Q2 2014 Sellability Tracker Global Release" webinar presentation by John Warrillow of Sellability Score.
 [Read More]
 

5 Unique Tools For Finding And Curating Content

Todd Huotari - Friday, July 18, 2014

Tommy Walker, editor at ConversionXL.com and host of Inside the Mind, shared some very cool tools for how to quickly finding and curate content that is relevant to your business. Finding good content to learn from and to share out can be difficult and overwhelming. There is a LOT to sift through. These tools should make the job a little easier to handle. [Read More]

 

[Case Study] Wrona's Feed Company: Develop A Local Search Presence

Todd Huotari - Thursday, July 17, 2014

It is exciting to see businesses grow and improve, so I would like to share case studies when we publish a new site or significant optimization to give some press to them and some takeaways for you.  [Read More]

 

Super Simple Guide To Internet Marketing

Todd Huotari - Friday, July 11, 2014

Here's a little primer on internet marketing. It is built around the idea of you ;generating inbound leads and customers by becoming an authority on solving a problem and sharing out information about it.
 [Read More]

 

The 200 Factors That Determine Your Google Ranking

Todd Huotari - Tuesday, July 01, 2014

You want to be found on Google. Furthermore, you want to be targeting above-the-fold (the area you see on your screen before you scroll down) listings. How? Simply put, just (a) strategically pick the search phrase you want to rank for and (b) optimize your site to support that phrase. The rough news: there are about 200 factors to consider in your search engine optimization. The good news: SingleGrain and Backlink did some homework for us. Here are the factor groups and what they consider: [Read More]

 

From The "Examples Of What Not To Do" Desk

Todd Huotari - Saturday, June 28, 2014

 Sometimes you can learn just as much or more from things you do not like as from things you do like.  [Read More]

 

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