Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.

How Website Usability Affects Search Engine Optimization

- Tuesday, May 15, 2018

For nearly a decade, search engine optimization (SEO) has been about more than keywords. Now, as algorithms inch closer to finding top quality websites, search engines take into account user experience, content, and website usability[Read More]


The Importance of Online Reputation Management for Small and Medium Businesses

- Monday, May 07, 2018

Reputation management is a term that was originally coined for public relations - the influence or control of your reputation. It has grown to become an important social media and internet strategy. There are now dozens of companies devoted to improving online reputation management, which focuses on website results and internet presence, particularly on social media. [Read More]


How to Choose a Winning Website Design for Your Business

Web Design - Sunday, April 15, 2018

Choosing the design of your website is one of the most important decisions that you’ll make for your business. A website is a business’s “home base”, and it’s where customers go to become better acquainted. The right design is crucial.  [Read More]


Why Consistency Matters in Branding

- Friday, March 30, 2018

Familiarity builds trust. Before a customer decides to spend money with your company, there’s almost always a consistent path that’s followed. It’s called the customer journey, and it’s important because it provides several distinct opportunities to introduce your brand. The whole point is for the customer to get comfortably acquainted with you.  [Read More]


The Top 4 E-Commerce Trends to Adapt for Your Business

- Thursday, March 15, 2018

Out of every 100 Americans, 51 of them prefer to shop online. E-commerce has grown consistently over the past few years, and it’s projected to keep growing. Even with this growth, it’s never a good idea to take your own success with e-commerce for granted. There’s always a way to fuel growth by paying more attention to the digital marketing trends that reflect what’s really important to your customers. [Read More]


4 Web Design Strategies for Generating High-Quality Leads

- Wednesday, February 28, 2018

What strategies are you using for lead generation? [Read More]


How Paid and Organic Social Campaigns can Work Together for Your Business

- Thursday, February 15, 2018

Do you pay to promote your brand on social media, or do you leave it all up to chance with organic likes and sharing? [Read More]


Why Facebook Live Could Be Right for Your Business

Online Marketing - Tuesday, January 30, 2018

If you are using Facebook to market your business, then you are aware that content has a determined lifespan with your users.  [Read More]


The Impact of Mobile Usage on Web Design

Online Marketing - Monday, January 15, 2018

Once upon a time, the internet was dominated by web designers who were convinced that a lack of white space contributed to a better user experience. After all, more is better, especially where content is concerned, right? At one point, maybe.  [Read More]


Instagram Ads: What You Need to Know for a Successful Campaign

Online Marketing - Saturday, December 30, 2017

Instagram, with 15 million businesses signed up, is a social media marketing mega giant. With 80 percent of Instagram users following at least one business, not adopting the platform into your marketing strategy is a mistake you can’t afford to make. [Read More]


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