Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Why a Seamless Multi-Channel Marketing Approach is a Must

- Monday, July 10, 2017

Consumers reach for information on the web in a variety of ways: social media, blogs, searches, and mobile apps just to name a few. Establishing a presence on the channels where your customers are likely to be is essential, but only the beginning. To get the best results from your multi-channel marketing, a seamless approach is a must.  [Read More]

 

3 Things You Should Be Doing Offline to Boost SEO

Staff - Monday, June 26, 2017

Search engine optimization is the process of getting more traffic to your website from search results. Most SEO services revolve around things you can do on your website and other online assets to boost your rankings. However, optimization does not end once you step away from the keyboard. Here are 3 things you should be doing offline to boost your SEO efforts.  [Read More]

 

DIY Websites: Bargain or Bust?

Staff - Monday, June 12, 2017

Shaving money off the expenses list by doing things yourself might seem like a great way to balance the budget. On the other hand, is your website design the right place for DIY projects or will it end up costing you more in the long run? For many Seattle business owners, especially entrepreneurs who are accustomed to doing most things themselves, it can be difficult to see the big picture. Here's what you need to know about forgoing a website designer in favor of DIY website design. [Read More]

 

Using Content to Fuel Your SEO Efforts

- Monday, May 22, 2017

If you're wondering what all the hype around business blogging is all about, or wondering how blogging fits together with SEO services to bring you more customers, you're in the right place. Let's take a look at how businesses are using content to fuel their SEO services in Monroe, Everett, Snohomish, and Seattle. [Read More]

 

The Case for Responsive Design

Staff - Monday, May 08, 2017

Website design in 2017 is nothing like it was even five years ago. Today's web surfers are not only more mobile than ever before, but they also interact with more devices than ever before. A typical Seattle web user might check the weather from her smartphone in the morning, read a few articles on her iPad while riding the train to work, and then settle in for the day in front of her laptop. [Read More]

 

Does Social Media Marketing Really Work?

Staff - Monday, April 17, 2017

There's a heavy push these days for companies to include social media as part of their overall marketing strategy--but does it really work? For businesses trying to determine if social media marketing in Snohomish WA is right for them, the answer lies in understanding the goals of social media and then determining if those goals are a match for your overall marketing strategies. [Read More]

 

What is Google's RankBrain and What Does it Mean to You?

Online Marketing - Monday, April 03, 2017

Google's ever-evolving algorithms are always top-of-mind for those seeking SEO services in Snohomish WA. Google confirmed the use of RankBrain, a self-learning, artificial intelligence system in late 2016. Here's what you need to know about RankBrain and how it will affect your SEO practices in 2017 [Read More]

 

5 Ways Marketing Automation Saves Time and Money

Staff - Monday, March 13, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

What is Social Proof and Does Your Website Need it?

Staff - Monday, January 09, 2017

"Social proof" is an influential tool that provides a persuasive push for potential customers. It is the positive responses that people leave as testimonials or reviews of your product or service. Social proof is literally the proof that what you do is of value, usable, and of quality and that buying from you is easy, safe, and rewarding. Social (social media, customer testimonials, review sites) + proof (their positive message) = social proof.  [Read More]

 

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