Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


5 Tools Every Web Designer Should Be Using In 2016 (And Hopefully Beyond)

Staff - Friday, August 26, 2016

If you are hoping to make a career out of web design (or at least eke out some income on the side), you are not alone – the U.S. Bureau of Labor Statistics expects the job market for web designers to increase by nearly 30 percent before 2024. However, in the in-demand field of web design, progress is fast and you risk being left behind if you are not evolving quickly yourself. Read on to check out some of the latest and greatest web design tools -- many of which are equally accessible to both noobs and those of who have been honing your craft since Angelfire. [Read More]

 

10 Web Design Blogs You Should Be Reading

Staff - Friday, August 12, 2016

Technology, in the way it works, the way we use it, and the way we want technology to look, is constantly evolving. This is nowhere more apparent than in the world of web design. We want the websites we visit to be useful, entertaining, and fast. If we wait for more than three seconds for a website to load, we have already clicked on to something else. We also use the internet and look at websites on our mobile devices now more than ever, and if a website is not optimized for mobile use, it is of no use to most of us. These constantly changing trends are showing no signs of changing so it is important to keep up-to-date with the best practice in web design. We value learning and education, and in this quickly advancing field we will find much information on innovation from our blogging peers.  [Read More]

 

Social Media and the Impact on Search Rankings

Staff - Friday, July 22, 2016

Any time you can find a new way to boost search engine optimization you’ll give it a go, right? That is where social media comes into play. You can actually leverage social media to increase your SEO. Discover the tricks of this trade-off so you can begin reaping the rewards. [Read More]

 

Does SEO Still Matter for Small Businesses?

Staff - Thursday, June 30, 2016

One of today's biggest myths about small business marketing strategies is that Search Engine Optimization (SEO) is no longer relevant, particularly amid the rising popularity of social media marketing. Although it's certainly true that outdated SEO techniques involving keyword-stuffing no longer have a favorable effect on Google rankings, SEO techniques nonetheless exist that provide positive results -- and most consumers continue to use search engines when seeking the products and services they want. [Read More]

 

Data-Driven Marketing Results for Small Business

Staff - Thursday, June 16, 2016

When it comes to analytics, for years marketing has gotten a bad rap. Accounting could easily punch out and print more financial reports than anyone wanted. Operations had its metrics and productivity measurements, human resources could easily track employee measurements and success ratios, and sales obviously could show its performance with revenue figures. However, marketing was frequently an ambiguous effort, eating up a lot of money, but never quite able to show what the product was for all that effort. Not surprisingly, marketing would frequently taking a beating when it came time for tightening the belt or streamlining.Thanks to the Internet, a good heavy dose of statistical power tools and analytics, marketing has taken on an entire new face, driving business rather than window dressing it. [Read More]

 

Google My Business Checklist for Small Business

Staff - Thursday, May 26, 2016

Google My Business, sometimes shortened to GMB, is one of the most important local business citations you can build on the web. Learn more about why GMB matters for your business. [Read More]

 

Submitting Your Business to Local Directories

Staff - Thursday, May 12, 2016

People develop trust with businesses they find in local business directories. This is because the listing establishes credibility for and familiarity with the business and allow people to begin building a relationship. As a small business it is important to take advantage of these local directories in your marketing.
 [Read More]

 

Five Old Tools Reinvented By The Internet

Jessica Kane - Wednesday, April 06, 2016

As technology evolves and changes the way that we interact with the world, there are some items that go from popular to obsolete. However, the Internet has seen fit to bring at least some objects either back from the brink of extinction or back from the dead altogether. Let's take a look at a few products that we still use thanks to their modern digital format.  [Read More]

 

A Successful Migration! From Weebly to Business Catalyst

Todd Huotari - Thursday, July 30, 2015

Well, we just migrated our site from Weebly to Business Catalyst. The latter is a platform we highly recommend for businesses who want to build an online business the generates results. I will discuss that more later. [Read More]

 

Stumped for content? Get five topics in one minute.

Todd Huotari - Thursday, July 09, 2015

Feeling stumped? Use HubSpot's Blog Topics Generator tool to spur on some ideas. [Read More]

 

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