Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Data-Driven Marketing Results for Small Business

Staff - Thursday, June 16, 2016

When it comes to analytics, for years marketing has gotten a bad rap. Accounting could easily punch out and print more financial reports than anyone wanted. Operations had its metrics and productivity measurements, human resources could easily track employee measurements and success ratios, and sales obviously could show its performance with revenue figures. However, marketing was frequently an ambiguous effort, eating up a lot of money, but never quite able to show what the product was for all that effort. Not surprisingly, marketing would frequently taking a beating when it came time for tightening the belt or streamlining.Thanks to the Internet, a good heavy dose of statistical power tools and analytics, marketing has taken on an entire new face, driving business rather than window dressing it. [Read More]

 

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