Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Google Algorithm Changes and What They Mean for Your Website

- Monday, October 09, 2017

Earlier this year, Google released a significant algorithm update now known as “Fred”. To say Fred was disruptive is an understatement: while some companies saw their online business increase, others experienced 50% - 90% drops in organic traffic. Fred comes on the heels of other big updates like Panda, Penguin, and Possum, all of which have kept websites and SEO specialists on their toes. [Read More]

 

Optimize For Long-Tail Keywords To Get More Click-Throughs

Staff - Tuesday, September 06, 2016

70 percent of web searches are long-tail searches, meaning they have at least three search terms, if not four or five. If you aren't targeting long-tail keywords in your search engine optimization, you're missing out on web traffic that could convert.  [Read More]

 

Social Media and the Impact on Search Rankings

Staff - Friday, July 22, 2016

Any time you can find a new way to boost search engine optimization you’ll give it a go, right? That is where social media comes into play. You can actually leverage social media to increase your SEO. Discover the tricks of this trade-off so you can begin reaping the rewards. [Read More]

 

Google My Business Checklist for Small Business

Staff - Thursday, May 26, 2016

Google My Business, sometimes shortened to GMB, is one of the most important local business citations you can build on the web. Learn more about why GMB matters for your business. [Read More]

 

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