Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


The Top 4 E-Commerce Trends to Adapt for Your Business

- Thursday, March 15, 2018

Out of every 100 Americans, 51 of them prefer to shop online. E-commerce has grown consistently over the past few years, and it’s projected to keep growing. Even with this growth, it’s never a good idea to take your own success with e-commerce for granted. There’s always a way to fuel growth by paying more attention to the digital marketing trends that reflect what’s really important to your customers. [Read More]

 

Instagram Ads: What You Need to Know for a Successful Campaign

Online Marketing - Saturday, December 30, 2017

Instagram, with 15 million businesses signed up, is a social media marketing mega giant. With 80 percent of Instagram users following at least one business, not adopting the platform into your marketing strategy is a mistake you can’t afford to make. [Read More]

 

Top 10 Digital Marketing Blogs: SEO, PPC, and Social

Online Marketing - Thursday, November 30, 2017

Curious about the top digital marketing blogs for 2017? Inquisitek, an innovative digital marketing agency serving Snohomish, WA, offers a list of 10 blogs that deserve a spot on your daily reading list.  [Read More]

 

Email Marketing: Five Tips to Get More Quality Leads

- Monday, October 23, 2017

Open rate, click-through rate, conversion rate. Sequentially, these are the three core metrics whose percentages can never be high enough for email marketers. Why? Because email marketing is a proven lead generation source whose $40 ROI for every $1 spent makes it one of the marketing world’s most powerful solutions. [Read More]

 

5 Ways Marketing Automation Saves Time and Money

Staff - Monday, March 13, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

What is Social Proof and Does Your Website Need it?

Staff - Monday, January 09, 2017

"Social proof" is an influential tool that provides a persuasive push for potential customers. It is the positive responses that people leave as testimonials or reviews of your product or service. Social proof is literally the proof that what you do is of value, usable, and of quality and that buying from you is easy, safe, and rewarding. Social (social media, customer testimonials, review sites) + proof (their positive message) = social proof.  [Read More]

 

Does Your Site's Design Support the Buying Cycle?

Staff - Monday, December 12, 2016

The buying cycle is a complex experience from a consumer perspective. It involves emotion, anxiety, stress, needs, and wants. There are six phases that make up the buying cycle and the last is one that many people never consider. It is also a critical link for website design in Everett, WA. Let's explore.  [Read More]

 

Find Hidden Content Trends You Need to Know About

Staff - Monday, November 07, 2016

Nuggets of wisdom are found across the Internet—if you know where to look. To adjust your marketing strategies correctly, you’ll need to maximize your brand’s exposure while using up-to-date content approaches. In all avenues, your market will reciprocate hard work. That said, it pays off to be ahead of the curve, content-wise. Check out the hidden content trends of 2016 below, and fortify your digital marketing strategy in Everett with the best emergent strategies today. [Read More]

 

Optimize For Long-Tail Keywords To Get More Click-Throughs

Staff - Tuesday, September 06, 2016

70 percent of web searches are long-tail searches, meaning they have at least three search terms, if not four or five. If you aren't targeting long-tail keywords in your search engine optimization, you're missing out on web traffic that could convert.  [Read More]

 

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