Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


What You Need to Know About Optimizing for Voice Search

Online Marketing - Friday, December 15, 2017

With the emergence of voice responsive personal assistants, the trends in mobile voice search are only heading upward and are expected to continue to grow. About 60 percent of searches are done from a mobile device, with voice search making up a large number of those inquiries. [Read More]

 

Google Algorithm Changes and What They Mean for Your Website

- Monday, October 09, 2017

Earlier this year, Google released a significant algorithm update now known as “Fred”. To say Fred was disruptive is an understatement: while some companies saw their online business increase, others experienced 50% - 90% drops in organic traffic. Fred comes on the heels of other big updates like Panda, Penguin, and Possum, all of which have kept websites and SEO specialists on their toes. [Read More]

 

3 Things You Should Be Doing Offline to Boost SEO

Staff - Monday, June 26, 2017

Search engine optimization is the process of getting more traffic to your website from search results. Most SEO services revolve around things you can do on your website and other online assets to boost your rankings. However, optimization does not end once you step away from the keyboard. Here are 3 things you should be doing offline to boost your SEO efforts.  [Read More]

 

What is Google's RankBrain and What Does it Mean to You?

Online Marketing - Monday, April 03, 2017

Google's ever-evolving algorithms are always top-of-mind for those seeking SEO services in Snohomish WA. Google confirmed the use of RankBrain, a self-learning, artificial intelligence system in late 2016. Here's what you need to know about RankBrain and how it will affect your SEO practices in 2017 [Read More]

 

How is Mobile Driving Modern SEO?

Staff - Monday, November 21, 2016

If you want to control traffic, you need to be ahead of the curve. SEO has been greatly impacted my smartphone connectivity, and the mobile-bound paradigm shift is only quickening in pace. To craft fertile SEO grounds, improve your retention and enhance your relevancy, you’ll need to cater to device-holding consumers. Check out the five ways mobile connectivity is driving SEO—and tailor your strategy to your ever-expanding small business marketing services in Snohomish. [Read More]

 

Find Hidden Content Trends You Need to Know About

Staff - Monday, November 07, 2016

Nuggets of wisdom are found across the Internet—if you know where to look. To adjust your marketing strategies correctly, you’ll need to maximize your brand’s exposure while using up-to-date content approaches. In all avenues, your market will reciprocate hard work. That said, it pays off to be ahead of the curve, content-wise. Check out the hidden content trends of 2016 below, and fortify your digital marketing strategy in Everett with the best emergent strategies today. [Read More]

 

Optimize For Long-Tail Keywords To Get More Click-Throughs

Staff - Tuesday, September 06, 2016

70 percent of web searches are long-tail searches, meaning they have at least three search terms, if not four or five. If you aren't targeting long-tail keywords in your search engine optimization, you're missing out on web traffic that could convert.  [Read More]

 

Social Media and the Impact on Search Rankings

Staff - Friday, July 22, 2016

Any time you can find a new way to boost search engine optimization you’ll give it a go, right? That is where social media comes into play. You can actually leverage social media to increase your SEO. Discover the tricks of this trade-off so you can begin reaping the rewards. [Read More]

 

Does SEO Still Matter for Small Businesses?

Staff - Thursday, June 30, 2016

One of today's biggest myths about small business marketing strategies is that Search Engine Optimization (SEO) is no longer relevant, particularly amid the rising popularity of social media marketing. Although it's certainly true that outdated SEO techniques involving keyword-stuffing no longer have a favorable effect on Google rankings, SEO techniques nonetheless exist that provide positive results -- and most consumers continue to use search engines when seeking the products and services they want. [Read More]

 

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