Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


How to Choose a Winning Website Design for Your Business

Web Design - Sunday, April 15, 2018

Choosing the design of your website is one of the most important decisions that you’ll make for your business. A website is a business’s “home base”, and it’s where customers go to become better acquainted. The right design is crucial.  [Read More]

 

4 Web Design Strategies for Generating High-Quality Leads

- Wednesday, February 28, 2018

What strategies are you using for lead generation? [Read More]

 

Google Algorithm Changes and What They Mean for Your Website

- Monday, October 09, 2017

Earlier this year, Google released a significant algorithm update now known as “Fred”. To say Fred was disruptive is an understatement: while some companies saw their online business increase, others experienced 50% - 90% drops in organic traffic. Fred comes on the heels of other big updates like Panda, Penguin, and Possum, all of which have kept websites and SEO specialists on their toes. [Read More]

 

Preventing Bottlenecks on Your Website Design

Web Design - Monday, September 25, 2017

User bottlenecks are any areas that seem to draw a large number of visitors without enough people following through to the next step. Today's web users want an easy, frictionless experience that caters to their comfort. Here are four ways to make sure you're not creating friction for your visitors.  [Read More]

 

The Skinny on Mobile First Web Design (and Why You Need it Now!)

Web Design - Monday, September 11, 2017

As a website designer, the allure of starting a website design project by approaching the desktop side first is hard to resist. After all, we're sitting at desktop computers for most of the work day. On the other hand, the number of web users on mobile surpassed the number of desktop users late last year. If the majority of web users are on smartphone and tablet devices, it only makes sense to start your website design there. Let's take a look. [Read More]

 

Does Your Website Designer Need to Consider Branding? (Hint: Yes!)

Web Design - Monday, August 28, 2017

More than just a logo or a tagline, branding communicates who you are, what you do, and what values your company stands for in a single glance. It creates a promise to the customer that you can deliver on to create customer satisfaction. Without it, your website design becomes just another sales pitch. [Read More]

 

Beyond the Blog: 5 Types of Website Content That Get Results

Web Design - Monday, August 14, 2017

Your blog is the heart of your digital marketing strategy. It's where people learn about who you are and how Google determines whether your pages will show up in a list of search results. There is, however, more than just words that you can put on your blog. Plus, your blog isn't the only place for content. When you include these types of content in your blog and overall website design, you'll find better engagement and more conversions from your readers. [Read More]

 

DIY Websites: Bargain or Bust?

Staff - Monday, June 12, 2017

Shaving money off the expenses list by doing things yourself might seem like a great way to balance the budget. On the other hand, is your website design the right place for DIY projects or will it end up costing you more in the long run? For many Seattle business owners, especially entrepreneurs who are accustomed to doing most things themselves, it can be difficult to see the big picture. Here's what you need to know about forgoing a website designer in favor of DIY website design. [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

What Type of Website Do You Need?

Staff - Monday, October 03, 2016

Whether you are selling products in Everett, Monroe, or Snohomish, Washington or providing information to the entire world, the success of internet marketing revolves around your website. So what kind of website does your business need? The answer to that question is all about the types of internet marketing goals that you set. The different types of websites all have strengths and weaknesses and choosing the wrong one can slow down the growth of your business. [Read More]

 

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