Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Does SEO Still Matter for Small Businesses?

Staff - Thursday, June 30, 2016

One of today's biggest myths about small business marketing strategies is that Search Engine Optimization (SEO) is no longer relevant, particularly amid the rising popularity of social media marketing. Although it's certainly true that outdated SEO techniques involving keyword-stuffing no longer have a favorable effect on Google rankings, SEO techniques nonetheless exist that provide positive results -- and most consumers continue to use search engines when seeking the products and services they want. [Read More]

 

Data-Driven Marketing Results for Small Business

Staff - Thursday, June 16, 2016

When it comes to analytics, for years marketing has gotten a bad rap. Accounting could easily punch out and print more financial reports than anyone wanted. Operations had its metrics and productivity measurements, human resources could easily track employee measurements and success ratios, and sales obviously could show its performance with revenue figures. However, marketing was frequently an ambiguous effort, eating up a lot of money, but never quite able to show what the product was for all that effort. Not surprisingly, marketing would frequently taking a beating when it came time for tightening the belt or streamlining.Thanks to the Internet, a good heavy dose of statistical power tools and analytics, marketing has taken on an entire new face, driving business rather than window dressing it. [Read More]

 

Google My Business Checklist for Small Business

Staff - Thursday, May 26, 2016

Google My Business, sometimes shortened to GMB, is one of the most important local business citations you can build on the web. Learn more about why GMB matters for your business. [Read More]

 

Submitting Your Business to Local Directories

Staff - Thursday, May 12, 2016

People develop trust with businesses they find in local business directories. This is because the listing establishes credibility for and familiarity with the business and allow people to begin building a relationship. As a small business it is important to take advantage of these local directories in your marketing.
 [Read More]

 

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