Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


5 Business Goals of Content Marketing

- Wednesday, July 19, 2017

You've done all the hard work of creating a website including researching your audience, implementing mobile-friendly features like responsive web design, and thoughtful navigation. Now you're ready to jump in and start filling up your blog.  [Read More]

 

Why a Seamless Multi-Channel Marketing Approach is a Must

- Wednesday, July 05, 2017

Consumers reach for information on the web in a variety of ways: social media, blogs, searches, and mobile apps just to name a few. Establishing a presence on the channels where your customers are likely to be is essential, but only the beginning. To get the best results from your multi-channel marketing, a seamless approach is a must.  [Read More]

 

DIY Websites: Bargain or Bust?

Staff - Monday, June 19, 2017

Shaving money off the expenses list by doing things yourself might seem like a great way to balance the budget. On the other hand, is your website design the right place for DIY projects or will it end up costing you more in the long run? For many Seattle business owners, especially entrepreneurs who are accustomed to doing most things themselves, it can be difficult to see the big picture. Here's what you need to know about forgoing a website designer in favor of DIY website design. [Read More]

 

3 Things You Should Be Doing Offline to Boost SEO

Staff - Monday, June 05, 2017

Search engine optimization is the process of getting more traffic to your website from search results. Most SEO services revolve around things you can do on your website and other online assets to boost your rankings. However, optimization does not end once you step away from the keyboard. Here are 3 things you should be doing offline to boost your SEO efforts.  [Read More]

 

Using Content to Fuel Your SEO Efforts

- Monday, May 15, 2017

If you're wondering what all the hype around business blogging is all about, or wondering how blogging fits together with SEO services to bring you more customers, you're in the right place. Let's take a look at how businesses are using content to fuel their SEO services in Monroe, Everett, Snohomish, and Seattle.

It Starts With Keywords

A good SEO company will tell you that keywords are the foundation of most SEO services. While the keyword game has changed over the last several years, the idea is still the same. When someone wants to find information, they pull up a search engine and type what they want into the search bar. What that person typed in are the keywords you are after.

In the old days, you had to match what was typed exactly, and you could convince search engines that your pages were the best on that topic by including those words dozens of times. Fast forward to 2017 and engines like Google have advanced enough to be able to match ideas rather than keywords (and to dump pages that are stuffed with keywords and very little content).

Of course, there's more to SEO services than matching up keywords including site speed, mobile friendliness, backlinks, and usability. Today, we're just going to focus on content and keywords and how to make it work for you.

Where Content Comes In

Content--or things like blog posts, articles, videos, infographics, and lists--has the ability to communicate to your readers who you are and what your business does. It helps people understand why they should choose you over the competition, and showcases your products and services. Content also does this for search engines.

The main pages of your website such as the home page, or a page of your products and services are important pieces of content. However, an asset like a blog is one of the best ways to keep your site full of fresh, original, useful information that web searchers can find when searching for solutions, and search engines can use to determine whether to include your website in a list of search results.

Quality Matters

You cannot get ahead with any old content, of course. Along with moving beyond exact keyword matching, engines like Google also have the ability to detect whether your content is worthwhile and whether other people are finding it helpful. To get the best SEO results, Google recommends that content should be more valuable and useful than other similar sites, credible, high quality (minimal errors and typos), and engaging.

There are also a few technical details to consider when using content to fuel your SEO efforts. For example, formatting and things like headers and links are important, too. A reputable SEO company in the Seattle area can help you put it all together for a content strategy that gets results.

 [Read More]

 

The Case for Responsive Design

Staff - Monday, May 01, 2017

Website design in 2017 is nothing like it was even five years ago. Today's web surfers are not only more mobile than ever before, but they also interact with more devices than ever before. A typical Seattle web user might check the weather from her smartphone in the morning, read a few articles on her iPad while riding the train to work, and then settle in for the day in front of her laptop. [Read More]

 

Does Social Media Marketing Really Work?

Staff - Monday, April 17, 2017

There's a heavy push these days for companies to include social media as part of their overall marketing strategy--but does it really work? For businesses trying to determine if social media marketing in Snohomish WA is right for them, the answer lies in understanding the goals of social media and then determining if those goals are a match for your overall marketing strategies. [Read More]

 

What is Google's RankBrain and What Does it Mean to You?

Online Marketing - Monday, April 03, 2017

Google's ever-evolving algorithms are always top-of-mind for those seeking SEO services in Snohomish WA. Google confirmed the use of RankBrain, a self-learning, artificial intelligence system in late 2016. Here's what you need to know about RankBrain and how it will affect your SEO practices in 2017 [Read More]

 

5 Ways Marketing Automation Saves Time and Money

Staff - Monday, March 13, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

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