Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Using Content to Fuel Your SEO Efforts

- Monday, May 15, 2017

If you're wondering what all the hype around business blogging is all about, or wondering how blogging fits together with SEO services to bring you more customers, you're in the right place. Let's take a look at how businesses are using content to fuel their SEO services in Monroe, Everett, Snohomish, and Seattle.

It Starts With Keywords

A good SEO company will tell you that keywords are the foundation of most SEO services. While the keyword game has changed over the last several years, the idea is still the same. When someone wants to find information, they pull up a search engine and type what they want into the search bar. What that person typed in are the keywords you are after.

In the old days, you had to match what was typed exactly, and you could convince search engines that your pages were the best on that topic by including those words dozens of times. Fast forward to 2017 and engines like Google have advanced enough to be able to match ideas rather than keywords (and to dump pages that are stuffed with keywords and very little content).

Of course, there's more to SEO services than matching up keywords including site speed, mobile friendliness, backlinks, and usability. Today, we're just going to focus on content and keywords and how to make it work for you.

Where Content Comes In

Content--or things like blog posts, articles, videos, infographics, and lists--has the ability to communicate to your readers who you are and what your business does. It helps people understand why they should choose you over the competition, and showcases your products and services. Content also does this for search engines.

The main pages of your website such as the home page, or a page of your products and services are important pieces of content. However, an asset like a blog is one of the best ways to keep your site full of fresh, original, useful information that web searchers can find when searching for solutions, and search engines can use to determine whether to include your website in a list of search results.

Quality Matters

You cannot get ahead with any old content, of course. Along with moving beyond exact keyword matching, engines like Google also have the ability to detect whether your content is worthwhile and whether other people are finding it helpful. To get the best SEO results, Google recommends that content should be more valuable and useful than other similar sites, credible, high quality (minimal errors and typos), and engaging.

There are also a few technical details to consider when using content to fuel your SEO efforts. For example, formatting and things like headers and links are important, too. A reputable SEO company in the Seattle area can help you put it all together for a content strategy that gets results.

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The Case for Responsive Design

Staff - Monday, May 01, 2017

Website design in 2017 is nothing like it was even five years ago. Today's web surfers are not only more mobile than ever before, but they also interact with more devices than ever before. A typical Seattle web user might check the weather from her smartphone in the morning, read a few articles on her iPad while riding the train to work, and then settle in for the day in front of her laptop. [Read More]

 

Does Social Media Marketing Really Work?

Staff - Monday, April 17, 2017

There's a heavy push these days for companies to include social media as part of their overall marketing strategy--but does it really work? For businesses trying to determine if social media marketing in Snohomish WA is right for them, the answer lies in understanding the goals of social media and then determining if those goals are a match for your overall marketing strategies. [Read More]

 

What is Google's RankBrain and What Does it Mean to You?

Online Marketing - Monday, April 03, 2017

Google's ever-evolving algorithms are always top-of-mind for those seeking SEO services in Snohomish WA. Google confirmed the use of RankBrain, a self-learning, artificial intelligence system in late 2016. Here's what you need to know about RankBrain and how it will affect your SEO practices in 2017 [Read More]

 

5 Ways Marketing Automation Saves Time and Money

Staff - Monday, March 13, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

What is Social Proof and Does Your Website Need it?

Staff - Monday, January 09, 2017

"Social proof" is an influential tool that provides a persuasive push for potential customers. It is the positive responses that people leave as testimonials or reviews of your product or service. Social proof is literally the proof that what you do is of value, usable, and of quality and that buying from you is easy, safe, and rewarding. Social (social media, customer testimonials, review sites) + proof (their positive message) = social proof.  [Read More]

 

Does Your Site's Design Support the Buying Cycle?

Staff - Monday, December 12, 2016

The buying cycle is a complex experience from a consumer perspective. It involves emotion, anxiety, stress, needs, and wants. There are six phases that make up the buying cycle and the last is one that many people never consider. It is also a critical link for website design in Everett, WA. Let's explore.  [Read More]

 

How is Mobile Driving Modern SEO?

Staff - Monday, November 21, 2016

If you want to control traffic, you need to be ahead of the curve. SEO has been greatly impacted my smartphone connectivity, and the mobile-bound paradigm shift is only quickening in pace. To craft fertile SEO grounds, improve your retention and enhance your relevancy, you’ll need to cater to device-holding consumers. Check out the five ways mobile connectivity is driving SEO—and tailor your strategy to your ever-expanding small business marketing services in Snohomish. [Read More]

 

Find Hidden Content Trends You Need to Know About

Staff - Monday, November 07, 2016

Nuggets of wisdom are found across the Internet—if you know where to look. To adjust your marketing strategies correctly, you’ll need to maximize your brand’s exposure while using up-to-date content approaches. In all avenues, your market will reciprocate hard work. That said, it pays off to be ahead of the curve, content-wise. Check out the hidden content trends of 2016 below, and fortify your digital marketing strategy in Everett with the best emergent strategies today. [Read More]

 

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