Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Preventing Bottlenecks on Your Website Design

Web Design - Friday, September 15, 2017

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Does Your Website Designer Need to Consider Branding? (Hint: Yes!)

Web Design - Wednesday, August 30, 2017

More than just a logo or a tagline, branding communicates who you are, what you do, and what values your company stands for in a single glance. It creates a promise to the customer that you can deliver on to create customer satisfaction. Without it, your website design becomes just another sales pitch.

What Branding Does

So much of your advertising and marketing efforts are dedicated to helping people understand your company's values, your leadership, and the satisfaction that your products and services will deliver.

When you tie all that marketing up into a cohesive, easy-to-recognize appearance and style, your customers will begin to associate that look and feel with your messaging. The effect is a shortcut to the trust and expertise that consumers want from a business before they make a purchase.

Branding also provides a concrete path to more sales. According to Nielsen, 21 percent of consumers said they bought something just because it was from a brand they like. More than 60 percent of consumers said they would open an email from a brand they trust. Plus, more than 60 percent of people claimed shared values as the biggest reason for a relationship with a brand. Where do customers discover shared values? Branding.

Beyond the Website

Once customers leave your site, how will they recognize your efforts both elsewhere on the web and offline? By your branding, of course! When you carry the branding your website designer built into your site over to your social media pages and printed materials, you'll be offering that shortcut to your customers everywhere they find you. That way, people will enjoy a seamless experience with your company whether they're reading a magazine ad, a Facebook post, or your blog.

Outside the Sales Stream

Your branding efforts will also pay off for those who are not part of your sales funnel. For example, if you have investors and lenders to impress, your branding will give your business a polished, trustworthy image that is encouraging to deep pockets. Your team will also be inspired by the cohesive nature of your branding by giving them something with strong positive values to align themselves with.

Branding and Website Design are Natural Partners

Without incorporating a branding strategy into your website design, you're missing an opportunity to build better relationships, connect with new business partners, build a strong team of employees, and carry your messaging off the website and onto your other digital assets. Whether you're updating current pages or considering a complete website redesign, make sure branding is at the top of the list.

 

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Beyond the Blog: 5 Types of Website Content That Get Results

Web Design - Tuesday, August 15, 2017

Your blog is the heart of your digital marketing strategy. It's where people learn about who you are and how Google determines whether your pages will show up in a list of search results. There is, however, more than just words that you can put on your blog. Plus, your blog isn't the only place for content. When you include these types of content in your blog and overall website design, you'll find better engagement and more conversions from your readers. [Read More]

 

5 Business Goals of Content Marketing

- Wednesday, July 19, 2017

You've done all the hard work of creating a website including researching your audience, implementing mobile-friendly features like responsive web design, and thoughtful navigation. Now you're ready to jump in and start filling up your blog.  [Read More]

 

Why a Seamless Multi-Channel Marketing Approach is a Must

- Wednesday, July 05, 2017

Consumers reach for information on the web in a variety of ways: social media, blogs, searches, and mobile apps just to name a few. Establishing a presence on the channels where your customers are likely to be is essential, but only the beginning. To get the best results from your multi-channel marketing, a seamless approach is a must.  [Read More]

 

DIY Websites: Bargain or Bust?

Staff - Monday, June 19, 2017

Shaving money off the expenses list by doing things yourself might seem like a great way to balance the budget. On the other hand, is your website design the right place for DIY projects or will it end up costing you more in the long run? For many Seattle business owners, especially entrepreneurs who are accustomed to doing most things themselves, it can be difficult to see the big picture. Here's what you need to know about forgoing a website designer in favor of DIY website design. [Read More]

 

3 Things You Should Be Doing Offline to Boost SEO

Staff - Monday, June 05, 2017

Search engine optimization is the process of getting more traffic to your website from search results. Most SEO services revolve around things you can do on your website and other online assets to boost your rankings. However, optimization does not end once you step away from the keyboard. Here are 3 things you should be doing offline to boost your SEO efforts.  [Read More]

 

Using Content to Fuel Your SEO Efforts

- Monday, May 15, 2017

If you're wondering what all the hype around business blogging is all about, or wondering how blogging fits together with SEO services to bring you more customers, you're in the right place. Let's take a look at how businesses are using content to fuel their SEO services in Monroe, Everett, Snohomish, and Seattle.

It Starts With Keywords

A good SEO company will tell you that keywords are the foundation of most SEO services. While the keyword game has changed over the last several years, the idea is still the same. When someone wants to find information, they pull up a search engine and type what they want into the search bar. What that person typed in are the keywords you are after.

In the old days, you had to match what was typed exactly, and you could convince search engines that your pages were the best on that topic by including those words dozens of times. Fast forward to 2017 and engines like Google have advanced enough to be able to match ideas rather than keywords (and to dump pages that are stuffed with keywords and very little content).

Of course, there's more to SEO services than matching up keywords including site speed, mobile friendliness, backlinks, and usability. Today, we're just going to focus on content and keywords and how to make it work for you.

Where Content Comes In

Content--or things like blog posts, articles, videos, infographics, and lists--has the ability to communicate to your readers who you are and what your business does. It helps people understand why they should choose you over the competition, and showcases your products and services. Content also does this for search engines.

The main pages of your website such as the home page, or a page of your products and services are important pieces of content. However, an asset like a blog is one of the best ways to keep your site full of fresh, original, useful information that web searchers can find when searching for solutions, and search engines can use to determine whether to include your website in a list of search results.

Quality Matters

You cannot get ahead with any old content, of course. Along with moving beyond exact keyword matching, engines like Google also have the ability to detect whether your content is worthwhile and whether other people are finding it helpful. To get the best SEO results, Google recommends that content should be more valuable and useful than other similar sites, credible, high quality (minimal errors and typos), and engaging.

There are also a few technical details to consider when using content to fuel your SEO efforts. For example, formatting and things like headers and links are important, too. A reputable SEO company in the Seattle area can help you put it all together for a content strategy that gets results.

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The Case for Responsive Design

Staff - Monday, May 01, 2017

Website design in 2017 is nothing like it was even five years ago. Today's web surfers are not only more mobile than ever before, but they also interact with more devices than ever before. A typical Seattle web user might check the weather from her smartphone in the morning, read a few articles on her iPad while riding the train to work, and then settle in for the day in front of her laptop. [Read More]

 

Does Social Media Marketing Really Work?

Staff - Monday, April 17, 2017

There's a heavy push these days for companies to include social media as part of their overall marketing strategy--but does it really work? For businesses trying to determine if social media marketing in Snohomish WA is right for them, the answer lies in understanding the goals of social media and then determining if those goals are a match for your overall marketing strategies. [Read More]

 

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