Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Does Social Media Marketing Really Work?

Staff - Monday, April 17, 2017

There's a heavy push these days for companies to include social media as part of their overall marketing strategy--but does it really work? For businesses trying to determine if social media marketing in Snohomish WA is right for them, the answer lies in understanding the goals of social media and then determining if those goals are a match for your overall marketing strategies. [Read More]

 

What is Google's RankBrain and What Does it Mean to You?

Online Marketing - Monday, April 03, 2017

Google's ever-evolving algorithms are always top-of-mind for those seeking SEO services in Snohomish WA. Google confirmed the use of RankBrain, a self-learning, artificial intelligence system in late 2016. Here's what you need to know about RankBrain and how it will affect your SEO practices in 2017 [Read More]

 

5 Ways Marketing Automation Saves Time and Money

Staff - Monday, March 13, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]

 

Can a Marketing Website Help Boost Sales?

Staff - Monday, February 13, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company focus marketing directly on potential customers, especially those that show an interest in your products or services.  [Read More]

 

What is Social Proof and Does Your Website Need it?

Staff - Monday, January 09, 2017

"Social proof" is an influential tool that provides a persuasive push for potential customers. It is the positive responses that people leave as testimonials or reviews of your product or service. Social proof is literally the proof that what you do is of value, usable, and of quality and that buying from you is easy, safe, and rewarding. Social (social media, customer testimonials, review sites) + proof (their positive message) = social proof.  [Read More]

 

Does Your Site's Design Support the Buying Cycle?

Staff - Monday, December 12, 2016

The buying cycle is a complex experience from a consumer perspective. It involves emotion, anxiety, stress, needs, and wants. There are six phases that make up the buying cycle and the last is one that many people never consider. It is also a critical link for website design in Everett, WA. Let's explore.  [Read More]

 

How is Mobile Driving Modern SEO?

Staff - Monday, November 21, 2016

If you want to control traffic, you need to be ahead of the curve. SEO has been greatly impacted my smartphone connectivity, and the mobile-bound paradigm shift is only quickening in pace. To craft fertile SEO grounds, improve your retention and enhance your relevancy, you’ll need to cater to device-holding consumers. Check out the five ways mobile connectivity is driving SEO—and tailor your strategy to your ever-expanding small business marketing services in Snohomish. [Read More]

 

Find Hidden Content Trends You Need to Know About

Staff - Monday, November 07, 2016

Nuggets of wisdom are found across the Internet—if you know where to look. To adjust your marketing strategies correctly, you’ll need to maximize your brand’s exposure while using up-to-date content approaches. In all avenues, your market will reciprocate hard work. That said, it pays off to be ahead of the curve, content-wise. Check out the hidden content trends of 2016 below, and fortify your digital marketing strategy in Everett with the best emergent strategies today. [Read More]

 

What Type of Website Do You Need?

Staff - Monday, October 03, 2016

Whether you are selling products in Everett, Monroe, or Snohomish, Washington or providing information to the entire world, the success of internet marketing revolves around your website. So what kind of website does your business need? The answer to that question is all about the types of internet marketing goals that you set. The different types of websites all have strengths and weaknesses and choosing the wrong one can slow down the growth of your business. [Read More]

 

Optimize For Long-Tail Keywords To Get More Click-Throughs

Staff - Tuesday, September 06, 2016

70 percent of web searches are long-tail searches, meaning they have at least three search terms, if not four or five. If you aren't targeting long-tail keywords in your search engine optimization, you're missing out on web traffic that could convert.  [Read More]

 

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