Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.

Can a Marketing Website Help Boost Sales?

- Tuesday, January 31, 2017

A marketing website helps produce leads by attracting potential customers and then collecting data about them. The data that the site collects helps your company target marketing directly to potential customers, especially those that show an interest in your products or services.

Website Design in Everett, WA Should Address Marketing Opportunities

A marketing website works by collecting information that better helps your marketing and sales team to target market segments of your site's visitors. Marketing is complex, but if you work with a buyer persona then your marketing website would help to collect demographic data that better identifies your visitors and then matches them to your buy persona.

The tools to do this are built into the marketing website and they include:

  • Targeted email marketing — is a tool that allows you to use all of the following tools to create customized content that is emailed to a specific segment of your customer base. It helps you put the right product in front of the right person, while they are interested thus increasing the chance that they buy.
  • Blogging engine — Used to create content that helps attract visitors and to offer products that they sign up for using their email address.
  • Customer database — Stores data so that you can sort it, use it, segment it for use in target marketing.
  • Community forums — Improves communications between customers and provides a place where you can answer questions and promote products or services. Forums are powerful marketing tools.
  • News/FAQ — A designated spot to make announcements, answer questions, and redirect visitors to information such as landing pages.
  • Ad Rotators — Refreshes ad content so that visitors are not bored and are exposed to more content that may trigger a response.
  • Photo Galleries — Photos are tools that draw people to your site. They work well with social media sites such as Pinterest to help increase visual interest and they help to show people rather than to tell them.

The idea is to build tools that make the task of selling easier. Whether your business uses inbound marketing, organic search, or content marketing, a marketing website helps. A basic webpage or website is a placeholder - a spot that verifies your address, what you do, and maybe answers a few questions. A marketing website does all of that and then helps you identify potential customers which you can then further market to using precise tools such as target market emails.

Marketing websites draw people in and then based on their actions, allow you to gather information or lead them through the sales cycle. In that way, a marketing website handles a mixture of potential customers, helps to divide them into categories, and then helps to present marketing to them based on their needs and where in the sales cycle they are. This is one the big advantage that a marketing website brings to website design in Everett, WA. The question to ask yourself is — will this help me sell more?

 [Read More]


5 Ways Marketing Automation Saves Time and Money

- Tuesday, January 31, 2017

Marketing automation is one way for savvy businesses to cut down on the number of repetitive marketing tasks that must be completed. The result is more time and resources to focus on satisfying individual customers who are ready to commit. If it sounds too good to be true, here are five ways you can use marketing automation right now.  [Read More]


What is Social Proof and Does Your Website Need it?

Online Marketing - Monday, January 09, 2017

"Social proof" is an influential tool that provides a persuasive push for potential customers. It is the positive responses that people leave as testimonials or reviews of your product or service. Social proof is literally the proof that what you do is of value, usable, and of quality and that buying from you is easy, safe, and rewarding. Social (social media, customer testimonials, review sites) + proof (their positive message) = social proof.  [Read More]


Does Your Site's Design Support the Buying Cycle?

Online Marketing - Monday, December 12, 2016

The buying cycle is a complex experience from a consumer perspective. It involves emotion, anxiety, stress, needs, and wants. There are six phases that make up the buying cycle and the last is one that many people never consider. It is also a critical link for website design in Everett, WA. Let's explore.  [Read More]


How is Mobile Driving Modern SEO?

Staff - Monday, November 21, 2016

If you want to control traffic, you need to be ahead of the curve. SEO has been greatly impacted my smartphone connectivity, and the mobile-bound paradigm shift is only quickening in pace. To craft fertile SEO grounds, improve your retention and enhance your relevancy, you’ll need to cater to device-holding consumers. Check out the five ways mobile connectivity is driving SEO—and tailor your strategy to your ever-expanding small business marketing services in Snohomish. [Read More]


Find Hidden Content Trends You Need to Know About

Staff - Monday, November 07, 2016

Nuggets of wisdom are found across the Internet—if you know where to look. To adjust your marketing strategies correctly, you’ll need to maximize your brand’s exposure while using up-to-date content approaches. In all avenues, your market will reciprocate hard work. That said, it pays off to be ahead of the curve, content-wise. Check out the hidden content trends of 2016 below, and fortify your digital marketing strategy in Everett with the best emergent strategies today. [Read More]


What Type of Website Do You Need?

Staff - Monday, October 03, 2016

Whether you are selling products in Everett, Monroe, or Snohomish, Washington or providing information to the entire world, the success of internet marketing revolves around your website. So what kind of website does your business need? The answer to that question is all about the types of internet marketing goals that you set. The different types of websites all have strengths and weaknesses and choosing the wrong one can slow down the growth of your business. [Read More]


Optimize For Long-Tail Keywords To Get More Click-Throughs

Staff - Tuesday, September 06, 2016

70 percent of web searches are long-tail searches, meaning they have at least three search terms, if not four or five. If you aren't targeting long-tail keywords in your search engine optimization, you're missing out on web traffic that could convert.  [Read More]


5 Tools Every Web Designer Should Be Using In 2016 (And Hopefully Beyond)

Staff - Friday, August 26, 2016

If you are hoping to make a career out of web design (or at least eke out some income on the side), you are not alone – the U.S. Bureau of Labor Statistics expects the job market for web designers to increase by nearly 30 percent before 2024. However, in the in-demand field of web design, progress is fast and you risk being left behind if you are not evolving quickly yourself. Read on to check out some of the latest and greatest web design tools -- many of which are equally accessible to both noobs and those of who have been honing your craft since Angelfire. [Read More]


10 Web Design Blogs You Should Be Reading

Staff - Friday, August 12, 2016

Technology, in the way it works, the way we use it, and the way we want technology to look, is constantly evolving. This is nowhere more apparent than in the world of web design. We want the websites we visit to be useful, entertaining, and fast. If we wait for more than three seconds for a website to load, we have already clicked on to something else. We also use the internet and look at websites on our mobile devices now more than ever, and if a website is not optimized for mobile use, it is of no use to most of us. These constantly changing trends are showing no signs of changing so it is important to keep up-to-date with the best practice in web design. We value learning and education, and in this quickly advancing field we will find much information on innovation from our blogging peers.  [Read More]


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