The internet is the first place that people go to find products and services in 2021, and with good reason, since it's a fast and convenient way to get info on a business. You can find out anything you need to know about a company with just your smart phone.

The internet has transformed marketing, especially for small businesses. One of the most important things it’s done is make it easy to get feedback/data on your marketing. Data gives us insight. It’s unwise to bet on assumptions, particularly when you have money on the line, and particularly when you have the option not to.

If we run blog content for you, you’ll notice that we almost always include location in the call-to-action at the end of every post. This is for two reasons: your location is a major part of your Unique Selling Proposition, and Google search results make a huge deal out of location --- even when the user doesn’t specify a location.

An effective website will do what it’s intended to – convert – in a single page. In fact, it should be able to do this at a basic level without the user even needing to scroll down.

As you grow your business, you’ll find opportunities to strengthen it by specializing. This is a story that we’ve watched play out with several of the businesses we work with. If you’re a jack of all trades, it’s hard to be a master of any.

Once you’ve established a reliable marketing funnel that consistently brings in leads and helps you convert them to sales, you’ll find yourself wondering if there’s more you can do to grow your business.

In modern marketing, clicks are currency. You need to drive as much traffic as possible to your website to build authority and become more accessible to your best leads. There are several practices that businesses can do besides include online strategies like Pay-per-click ads and SEO.

The IP address is not a permanent fixture attached to your device. It is assigned to a modem by the ISP. That means that all devices running off the same wifi network will register the same IP address.