‍Just to clarify, by single-payment marketing strategies we mean that you pay the money for your marketing up front, as opposed to paying ongoing fees. In other words, you can “buy” a marketing resource outright and let it work for you indefinitely.

Marketing is changing for the better. How so? Over the last 20 years or so, marketing has become:

We work with a lot of businesses that sell services rather than products. But we don’t think service companies should overlook e-commerce opportunities.

With so many interesting things happening in the tech world, we’ve strayed away from our normal focus on small business marketing in recent weeks. We promise to get back to that next month.

In fact, we are not currently even using Linux. At this time, we are interested in the upside of Linux and doing research to work out how to switch Operating Systems without disrupting operations

Blockchain ledgers create new opportunities for innovation. Enthusiasts are saying it’s 10x as disruptive as the Internet has been.

Is there such a thing as a free lunch? Perhaps. But nobody in business provides anything for free, so when something appears to be free, I always try to identify the profit model.

There simply isn’t enough time to do everything you feel you ought to do. So how do you decide what to focus on? And how do you know these are good choices?

Question: if your marketing qualifies every lead perfectly, and your product delivers the value it promises, should you be able to achieve a 100% close rate on every lead?