Digital media has consistently produced higher returns than most other forms of advertising. As the graph below shows, the majority of businesses are choosing to continually increase their digital budgets and decrease other media.
While Google AdWords and other sponsored forms of media certainly have their place in online marketing, their effectiveness pales in comparison to Search Engine Optimization from a long-term ROI perspective. The graph below shows where most businesses get the most value from their marketing dollar.
Establish and elevate your website, social, mobile, and, if applicable, local visibility. Just as a new business would open up a store or get real estate in the offline world, it is just as important for a business to "open up" or take ownership of their online real estate.
Leverage your online real estate as listening tools to understand what your customers are saying about you.
Engage and network within online communities and provide advice and insights on your area of expertise.
Focus in on the traffic your marketing activities are generating and how to effectively convert that traffic into revenue.
It is much easier to get more work from exisiting customers than to get new customers. In this step, you build systems to continuously stay in front of your customers to earn repeat business.
For those in a non-competitive environment or only needing a minimal baseline of activity.
~$900/mo
The flexibility and quick results this plan generates makes it ideal for most businesses.
~$1,200/mo
Good for business wanting immediate results or in a hyper-competitive environment.
~$1,500/mo
Each plan requires an up-front payment in the same amount for onboarding, research, and strategy development. This fee will be waived and a discount applied if you pre-pay for six-months of services.
The managed inbound marketing service gives you a team of online marketing experts that will pull from this bucket of tools to improve your online presence and increase your traffic and results:
Gather information about your business, location, industry, and competition and develop a quarterly strategy and monthly plan of specific tasks that will make the maximum impact on organic search ranking.
Increase your online footprint and improve your local search results with a full service to help optimize your website and local business listings on powerful local directories.
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With word-of-mouth being one of the most effective marketing tactics that drive results, it is important to actively listen and join in on the conversation. Monitor your business profiles and reviews to deliver the right message at the optimal time for maximum engagement.
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Smart businesses understand that traditional marketing tactics are becoming less effective by the day. Online, content is king. If you are not consistently creating and distributing valuable, relevant content, you will quickly fall behind in the race. We help you quickly and consistently source, curate, and distribute relevant content that will engage your audience and ultimately drive profitable customer actions.
Automated reporting and insights along with a consistent level of marketing services means that you are continuously improving your internet marketing. More good and less bad means better results for you. We leverage our expertise to make the complex world of internet marketing more simple.
