Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Why You Can’t Ignore Page Load Speed in 2019

- Monday, March 11, 2019

This probably isn’t the first time you’ve heard it, but the page load speed of your website matters. Still, you might be asking yourself how important speed really is. To answer this question, ask yourself how long you wait for a website to load. Does the amount of time that you’re willing to wait depend on the device that you’re using? [Read More]

 

Has Google Officially Named Mobile Responsiveness as a Ranking Factor?

- Monday, February 25, 2019

It wasn’t really that long ago that accessing a website through your mobile device put you face to face with a scaled down model of a desktop version that was difficult to read and nearly impossible to navigate. But a few years makes a tremendous difference in technology, and today, consumers expect a completely different experience. [Read More]

 

Why the Psychology of Color Is Key for Successful Web Design

- Monday, February 11, 2019

Color has a tremendous impact on our feelings, emotions and behaviors. Color has the capability to subtly deliver a brand’s personality and underlying core values. For some, the colors used in their marketing strategy become iconic. Who doesn’t recognize Starbucks by the distinct shade of green used in their logo or Google by their use of bright, primary colors? [Read More]

 

3 Ways Your Website Design Could Be Chasing Leads Away

- Tuesday, January 08, 2019

Understanding consumer behavior is a critical element of learning how to attract qualified leads to your website. Once you get them there, understanding their behavior becomes even more important as you attempt to nudge them along to official lead status. But what happens when the journey doesn’t go as you had planned? [Read More]

 

How to Choose Actionable Keywords That Attract and Engage Your Audience

- Tuesday, January 08, 2019

One of the most effective ways to grow your business is through search engine optimization (SEO). While there are many different components to SEO, some are more important than others – with choosing the right keywords being at the top of the list. [Read More]

 

3 Ways of Getting the Most Out of SEO for Multi-Location Businesses

- Thursday, December 20, 2018

If you’re looking for advice on search engine optimization, it’s not hard to find. A quick Google search for SEO generates over 600 million results. The problem is that so much of this information is basic. What about the business with more specialized needs - like those with more than one location that want to know if they need a different approach to search engine marketing? [Read More]

 

How to Use Social Media Marketing to Increase Your Revenue

- Thursday, December 20, 2018

Social media has become an invaluable tool for businesses to connect and engage with their audience, and it also gives customers a way to reach out and interact with their favorite brands. In the world of digital marketing, it’s the perfect win-win. [Read More]

 

How to Level Up Your Website Performance with Engaging Video Content

Staff - Monday, November 19, 2018

Say you’re a small business that’s been diligently working to build a website which attracts the type of visitors that convert. You’ve heard repeatedly that content is king, so you’ve fueled your website with delicious nuggets of great content. The only problem is that you’re still not seeing the type of results you hoped for.  [Read More]

 

Are Content Marketing and SEO Synonymous?

Staff - Friday, November 16, 2018

There seems to be a bit of a battle going on in the world of digital marketing. If you’ve been paying attention, maybe you’ve also noticed this constant tug of war between SEO and content marketing. As quality content has become more important for building visibility online, more businesses have started questioning if SEO tactics still hold the same power that they once did. [Read More]

 

Why Your Web Designer Should Absolutely Know SEO

- Friday, October 19, 2018

Are you looking for assistance in building a website that will give your company a professional boost? Having a website today is the marketing equivalent of having an entry in the Yellow Pages decades ago. And that entry, which goes into search engines and directories alike, is far more effective when your designer is familiar with SEO. [Read More]

 

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