Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


The Impact of Mobile Usage on Web Design

- Monday, January 15, 2018

Once upon a time, the internet was dominated by web designers who were convinced that a lack of white space contributed to a better user experience. After all, more is better, especially where content is concerned, right? At one point, maybe.  [Read More]

 

Instagram Ads: What You Need to Know for a Successful Campaign

- Saturday, December 30, 2017

Instagram, with 15 million businesses signed up, is a social media marketing mega giant. With 80 percent of Instagram users following at least one business, not adopting the platform into your marketing strategy is a mistake you can’t afford to make. [Read More]

 

What You Need to Know About Optimizing for Voice Search

- Friday, December 15, 2017

With the emergence of voice responsive personal assistants, the trends in mobile voice search are only heading upward and are expected to continue to grow. About 60 percent of searches are done from a mobile device, with voice search making up a large number of those inquiries. [Read More]

 

Top 10 Digital Marketing Blogs: SEO, PPC, and Social

Online Marketing - Thursday, November 30, 2017

Curious about the top digital marketing blogs for 2017? Inquisitek, an innovative digital marketing agency serving Snohomish, WA, offers a list of 10 blogs that deserve a spot on your daily reading list.  [Read More]

 

Why You Should Refresh Your Blog Content for Traffic Generation

Online Marketing - Wednesday, November 15, 2017

Whether you have lots of experience with content marketing or are just starting to dabble, you probably know that blogging is one of the best ways to increase organic traffic on your website. Publishing new posts daily, weekly, or bi-monthly feels good and is good for business, but even the most creative souls are at a loss for words every now and then. What’s even likelier is that you get too busy to continue creating fresh content as often as you’d like.  [Read More]

 

Email Marketing: Five Tips to Get More Quality Leads

- Monday, October 23, 2017

Open rate, click-through rate, conversion rate. Sequentially, these are the three core metrics whose percentages can never be high enough for email marketers. Why? Because email marketing is a proven lead generation source whose $40 ROI for every $1 spent makes it one of the marketing world’s most powerful solutions. [Read More]

 

Google Algorithm Changes and What They Mean for Your Website

- Monday, October 09, 2017

Earlier this year, Google released a significant algorithm update now known as “Fred”. To say Fred was disruptive is an understatement: while some companies saw their online business increase, others experienced 50% - 90% drops in organic traffic. Fred comes on the heels of other big updates like Panda, Penguin, and Possum, all of which have kept websites and SEO specialists on their toes. [Read More]

 

Preventing Bottlenecks on Your Website Design

Web Design - Monday, September 25, 2017

User bottlenecks are any areas that seem to draw a large number of visitors without enough people following through to the next step. Today's web users want an easy, frictionless experience that caters to their comfort. Here are four ways to make sure you're not creating friction for your visitors.  [Read More]

 

The Skinny on Mobile First Web Design (and Why You Need it Now!)

Web Design - Monday, September 11, 2017

As a website designer, the allure of starting a website design project by approaching the desktop side first is hard to resist. After all, we're sitting at desktop computers for most of the work day. On the other hand, the number of web users on mobile surpassed the number of desktop users late last year. If the majority of web users are on smartphone and tablet devices, it only makes sense to start your website design there. Let's take a look. [Read More]

 

Does Your Website Designer Need to Consider Branding? (Hint: Yes!)

Web Design - Monday, August 28, 2017

More than just a logo or a tagline, branding communicates who you are, what you do, and what values your company stands for in a single glance. It creates a promise to the customer that you can deliver on to create customer satisfaction. Without it, your website design becomes just another sales pitch. [Read More]

 

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