Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


How to Level Up Your Website Performance with Engaging Video Content

Staff - Monday, November 19, 2018

Say you’re a small business that’s been diligently working to build a website which attracts the type of visitors that convert. You’ve heard repeatedly that content is king, so you’ve fueled your website with delicious nuggets of great content. The only problem is that you’re still not seeing the type of results you hoped for.  [Read More]

 

Are Content Marketing and SEO Synonymous?

Staff - Friday, November 16, 2018

There seems to be a bit of a battle going on in the world of digital marketing. If you’ve been paying attention, maybe you’ve also noticed this constant tug of war between SEO and content marketing. As quality content has become more important for building visibility online, more businesses have started questioning if SEO tactics still hold the same power that they once did. [Read More]

 

Why Your Web Designer Should Absolutely Know SEO

- Friday, October 19, 2018

Are you looking for assistance in building a website that will give your company a professional boost? Having a website today is the marketing equivalent of having an entry in the Yellow Pages decades ago. And that entry, which goes into search engines and directories alike, is far more effective when your designer is familiar with SEO. [Read More]

 

Google Is The Most Important Channel For Organic Traffic: Here’s Why

- Friday, October 19, 2018

Did you know that Google and Bing share more than 94% of all search engine traffic? Google alone is responsible for 90% of this market share on a global scale, with Bing trailing at just 3.1%.  [Read More]

 

The Top Social Media Marketing Trends of 2018

- Friday, October 19, 2018

Ten years ago, having a strong presence on social media wasn’t important. Now, consumers visit Facebook, Twitter, and Instagram pages in droves, paying close attention to marketing campaigns and interacting directly with company posts. [Read More]

 

How Website Usability Affects Search Engine Optimization

- Tuesday, May 15, 2018

For nearly a decade, search engine optimization (SEO) has been about more than keywords. Now, as algorithms inch closer to finding top quality websites, search engines take into account user experience, content, and website usability[Read More]

 

The Importance of Online Reputation Management for Small and Medium Businesses

- Monday, May 07, 2018

Reputation management is a term that was originally coined for public relations - the influence or control of your reputation. It has grown to become an important social media and internet strategy. There are now dozens of companies devoted to improving online reputation management, which focuses on website results and internet presence, particularly on social media. [Read More]

 

How to Choose a Winning Website Design for Your Business

Web Design - Sunday, April 15, 2018

Choosing the design of your website is one of the most important decisions that you’ll make for your business. A website is a business’s “home base”, and it’s where customers go to become better acquainted. The right design is crucial.  [Read More]

 

Why Consistency Matters in Branding

- Friday, March 30, 2018

Familiarity builds trust. Before a customer decides to spend money with your company, there’s almost always a consistent path that’s followed. It’s called the customer journey, and it’s important because it provides several distinct opportunities to introduce your brand. The whole point is for the customer to get comfortably acquainted with you.  [Read More]

 

The Top 4 E-Commerce Trends to Adapt for Your Business

- Thursday, March 15, 2018

Out of every 100 Americans, 51 of them prefer to shop online. E-commerce has grown consistently over the past few years, and it’s projected to keep growing. Even with this growth, it’s never a good idea to take your own success with e-commerce for granted. There’s always a way to fuel growth by paying more attention to the digital marketing trends that reflect what’s really important to your customers. [Read More]

 

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