Freemium, Facebook and the true cost of a free lunch

April 19, 2021

Is there such a thing as a free lunch? Perhaps. But nobody in business provides anything for free, so when something appears to be free, I always try to identify the profit model.

// Read More

The Eisenhower Matrix Increase productivity by putting your priorities in perspective

April 12, 2021

There simply isn’t enough time to do everything you feel you ought to do. So how do you decide what to focus on? And how do you know these are good choices?

// Read More

Sales tip: customers lie An examination of hidden objections

April 5, 2021

Question: if your marketing qualifies every lead perfectly, and your product delivers the value it promises, should you be able to achieve a 100% close rate on every lead?

// Read More

Simple practices for strengthening customer relationships

March 29, 2021

Your returning customers have value that new customers do not. One way to look at this is from a marketing perspective. The value of your customers can be measured by Cost-Per-Lead and Cost-Per- Sale (the cost of acquiring a sale or customer)

// Read More

Is social media a good way to discuss politics? A marketing perspective

March 8, 2021

You can learn all kinds of things about life and communication from marketing, such as how human attention works, and what it actually takes to inspire action outside the scope of somebody’s daily routine.

// Read More

Free speech is impossible without privacy Why 3A, 4A & 5A are essential to free speech

March 1, 2021

There are multiple forces at play today that are, shall we say, decentivizing the American people to discuss certain things freely.

// Read More

Simple strategies to strengthen Word-of-mouth marketing

February 28, 2021

Because we feel Word-of-mouth is so important for small/local businesses, we’ve continued the recent theme in our latest blog posts. We hope that understanding this will help you to revamp your focus on Word-of-mouth. The strategies and resources we’ve put together will help you do that. See below

// Read More

Building a marketing funnel for your local business:

January 31, 2021

You can make the most out of your investment in marketing by understanding what makes marketing effective. This is an almost completely different game for small/local businesses, than it is for Big Business. See the links below for more on choosing your marketing strategies.

// Read More

How to strengthen your Word-of-mouth marketing

January 25, 2021

For sustainable growth, word-of-mouth (WOM) is the one form of marketing that you can’t get by without. Its your most powerful means of reaching customers, and its by far the most cost effective. Indeed, WOM should be your primary marketing focus. The more successful you are here, the less reliant you will be on more expensive strategies.

// Read More

The POTUS just got banned by Big Tech Shouldn’t every American be...insulted?

January 18, 2021

In the very small likelihood that you haven’t heard the news, Donald Trump was banned by Twitter, Facebook, and various other online platforms.

// Read More