Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


Why You Should Refresh Your Blog Content for Traffic Generation

Online Marketing - Wednesday, November 15, 2017

Whether you have lots of experience with content marketing or are just starting to dabble, you probably know that blogging is one of the best ways to increase organic traffic on your website. Publishing new posts daily, weekly, or bi-monthly feels good and is good for business, but even the most creative souls are at a loss for words every now and then. What’s even likelier is that you get too busy to continue creating fresh content as often as you’d like.  [Read More]

 

Email Marketing: Five Tips to Get More Quality Leads

- Monday, October 23, 2017

Open rate, click-through rate, conversion rate. Sequentially, these are the three core metrics whose percentages can never be high enough for email marketers. Why? Because email marketing is a proven lead generation source whose $40 ROI for every $1 spent makes it one of the marketing world’s most powerful solutions. [Read More]

 

Google Algorithm Changes and What They Mean for Your Website

- Monday, October 09, 2017

Earlier this year, Google released a significant algorithm update now known as “Fred”. To say Fred was disruptive is an understatement: while some companies saw their online business increase, others experienced 50% - 90% drops in organic traffic. Fred comes on the heels of other big updates like Panda, Penguin, and Possum, all of which have kept websites and SEO specialists on their toes. [Read More]

 

Preventing Bottlenecks on Your Website Design

Web Design - Monday, September 25, 2017

User bottlenecks are any areas that seem to draw a large number of visitors without enough people following through to the next step. Today's web users want an easy, frictionless experience that caters to their comfort. Here are four ways to make sure you're not creating friction for your visitors.  [Read More]

 

The Skinny on Mobile First Web Design (and Why You Need it Now!)

Web Design - Monday, September 11, 2017

As a website designer, the allure of starting a website design project by approaching the desktop side first is hard to resist. After all, we're sitting at desktop computers for most of the work day. On the other hand, the number of web users on mobile surpassed the number of desktop users late last year. If the majority of web users are on smartphone and tablet devices, it only makes sense to start your website design there. Let's take a look. [Read More]

 

Does Your Website Designer Need to Consider Branding? (Hint: Yes!)

Web Design - Monday, August 28, 2017

More than just a logo or a tagline, branding communicates who you are, what you do, and what values your company stands for in a single glance. It creates a promise to the customer that you can deliver on to create customer satisfaction. Without it, your website design becomes just another sales pitch. [Read More]

 

Beyond the Blog: 5 Types of Website Content That Get Results

Web Design - Monday, August 14, 2017

Your blog is the heart of your digital marketing strategy. It's where people learn about who you are and how Google determines whether your pages will show up in a list of search results. There is, however, more than just words that you can put on your blog. Plus, your blog isn't the only place for content. When you include these types of content in your blog and overall website design, you'll find better engagement and more conversions from your readers. [Read More]

 

5 Business Goals of Content Marketing

- Monday, July 24, 2017

You've done all the hard work of creating a website including researching your audience, implementing mobile-friendly features like responsive web design, and thoughtful navigation. Now you're ready to jump in and start filling up your blog.  [Read More]

 

Why a Seamless Multi-Channel Marketing Approach is a Must

- Monday, July 10, 2017

Consumers reach for information on the web in a variety of ways: social media, blogs, searches, and mobile apps just to name a few. Establishing a presence on the channels where your customers are likely to be is essential, but only the beginning. To get the best results from your multi-channel marketing, a seamless approach is a must.  [Read More]

 

3 Things You Should Be Doing Offline to Boost SEO

Staff - Monday, June 26, 2017

Search engine optimization is the process of getting more traffic to your website from search results. Most SEO services revolve around things you can do on your website and other online assets to boost your rankings. However, optimization does not end once you step away from the keyboard. Here are 3 things you should be doing offline to boost your SEO efforts.  [Read More]

 

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