Online Marketing Blog

Web design resources and news for small business owners in Snohomish and around the world.


5 Huge Benefits of Inbound Marketing for Your Business

- Monday, May 13, 2019

Over the last decade or so, as technology has advanced and businesses are depending more and more on the internet to bring new prospects to their door, we’ve had to rethink the way we approach marketing. Throughout modern times, outbound marketing strategies – such as commercials, print ads and mass mailings – have been the primary ways businesses built visibility and attracted new customers. Today, the marketing landscape is drastically different.  [Read More]

 

How to Recognize When Your Website Is Ready for a Redesign

- Monday, April 15, 2019

If you’re like most people, you let out a huge sigh of relief once you finally launched your business website. Whether you built it yourself or enlisted the help of a web design company, you know firsthand that getting a website to the launch pad is an investment and a labor of love. [Read More]

 

5 Essentials for Your Post Website Launch Checklist

- Monday, April 01, 2019

You’re finally ready to launch the new website for your business. Web design is a tremendous endeavor and now you’re ready to reap the fruits of your labor. Once you launch your website, it’s tempting to let it do its thing while you focus on other aspects of growing your business. But before you get too comfortable, you’ll want to make sure that your site is running and performing properly post-launch. [Read More]

 

5 Important Questions to Ask Before Starting Your Next Graphic Design Project

- Monday, March 25, 2019

When you work with a professional graphic design firm for your website, marketing and brand building projects, you should expect them to ask plenty of questions that will help them achieve the results you’re looking for. However, they should not be the only ones asking questions. [Read More]

 

Why You Can’t Ignore Page Load Speed in 2019

- Monday, March 11, 2019

This probably isn’t the first time you’ve heard it, but the page load speed of your website matters. Still, you might be asking yourself how important speed really is. To answer this question, ask yourself how long you wait for a website to load. Does the amount of time that you’re willing to wait depend on the device that you’re using? [Read More]

 

Has Google Officially Named Mobile Responsiveness as a Ranking Factor?

- Monday, February 25, 2019

It wasn’t really that long ago that accessing a website through your mobile device put you face to face with a scaled down model of a desktop version that was difficult to read and nearly impossible to navigate. But a few years makes a tremendous difference in technology, and today, consumers expect a completely different experience. [Read More]

 

Why the Psychology of Color Is Key for Successful Web Design

- Monday, February 11, 2019

Color has a tremendous impact on our feelings, emotions and behaviors. Color has the capability to subtly deliver a brand’s personality and underlying core values. For some, the colors used in their marketing strategy become iconic. Who doesn’t recognize Starbucks by the distinct shade of green used in their logo or Google by their use of bright, primary colors? [Read More]

 

3 Ways Your Website Design Could Be Chasing Leads Away

- Tuesday, January 08, 2019

Understanding consumer behavior is a critical element of learning how to attract qualified leads to your website. Once you get them there, understanding their behavior becomes even more important as you attempt to nudge them along to official lead status. But what happens when the journey doesn’t go as you had planned? [Read More]

 

How to Choose Actionable Keywords That Attract and Engage Your Audience

- Tuesday, January 08, 2019

One of the most effective ways to grow your business is through search engine optimization (SEO). While there are many different components to SEO, some are more important than others – with choosing the right keywords being at the top of the list. [Read More]

 

3 Ways of Getting the Most Out of SEO for Multi-Location Businesses

- Thursday, December 20, 2018

If you’re looking for advice on search engine optimization, it’s not hard to find. A quick Google search for SEO generates over 600 million results. The problem is that so much of this information is basic. What about the business with more specialized needs - like those with more than one location that want to know if they need a different approach to search engine marketing? [Read More]

 

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