What strategies are you using for lead generation?
SEO? Social Media? Email?
These work, but unless web design is on your list of answers, there’s a good chance you’re missing out on high quality leads every day. This also means that you’re missing out on conversions, every single day.
It’s likely that you put a lot of time and energy into your site’s web design, and feel great about what you’ve created. But is it reaching your audience?. Creating web pages that generate leads doesn’t need to be a complete overhaul, a few minor tweaks can make all the difference in lead generation.
Are you ready to see changes in the number, and quality, of leads your web design generates? Here are four strategies that will make a difference.
Short Submission Forms
You have a goal, and that’s to generate traffic that converts. You’ve invited them, now it’s your responsibility to make the process as simple as possible. One thing that will almost always turn off a lead is a long submission form.
Lead capture forms are a starting point in your relationship. It’s the handshake where you’re introduced to each other. How much information do you really need at this moment?
Notice that I said “need” and not “want”. Usually, you can get everything you need to build the relationship in four to five boxes, max. If you have more than that, ask yourself if these are questions that you can ask later. Eliminate what isn’t crucial. The shorter the better.
Picking up where we just left off, the shorter the better.
Your leads are attracted to single boxes and simple choices. Multi-step forms give you the opportunity to collect information, while appealing to the lead’s desire for simplicity.
A multi-step form is a form design where the user answers one question at a time before being directed to the next one. This is great for businesses because it gives you the opportunity to find out more information about your lead without turning them off visually with a long form.
When a visitor lands on your page, they don’t want to look around to figure out what you want them to do. Uncovering your call to action (CTA) shouldn’t be a treasure hunt, and if a lead doesn’t immediately see the purpose of being there they’re more likely to bounce away.
Keep your call to actions prominent. Make sure they stand out visually and are not tucked away in the corner, and place them front and center with a clear purpose.
Watch the Clock
You have all of three seconds for your page to load before a visitor is going to lose interest and back out. I know, three seconds goes by in a flash, but to someone waiting for your page to load it’s an eternity. Especially when there’s a dozen other sites like yours that will load instantly.
Don’t let the clock be your enemy. Optimize all your pages for quick load speeds and that includes your load time for mobile devices.
We want you to grab the high-quality leads that will convert. We have the tools to help you make this happen. Contact Inquisitek today to learn more about how improving your web design can benefit your business.