You’re finally ready to launch the new website for your business. Web design is a tremendous endeavor and now you’re ready to reap the fruits of your labor. Once you launch your website, it’s tempting to let it do its thing while you focus on other aspects of growing your business. But before you get too comfortable, you’ll want to make sure that your site is running and performing properly post-launch.
While keeping an eye on the performance and health of your website are ongoing tasks, here is a checklist of five important things that are essential for the immediate post-launch phase.
You spent all this time and energy on web design, now it’s time to really dig through your site and make sure that everything functions as it’s meant to. Pay special attention to all the clickable features, like your navigation bar, videos, CTAs and contact forms.
Get Google Involved
While there are other search engines, Google is the portal for the overwhelming majority of web traffic. It’s important that you set yourself up to optimize performance with their search engine.
Start by setting up Google Analytics to help you measure and track the performance of your website and to learn more about your target audience. Also, you’ll want to submit your site to the Google Search Console to make it easier for Google to index your pages. Finally, don’t forget to claim and add your website to your Google My Business listing to boost visibility and attract local traffic.
Test Your Website on Multiple Devices
A website built with responsive design is crucial for optimizing performance across all types of digital devices. Considering that consumers are likely to visit a site multiple times, using a range of devices, you want to provide them with a seamless, cohesive experience.
The problem is that even responsive design can produce glitches. It’s important to visit your site from multiple devices, just as if you were a customer, to make sure that user experience is consistent across the board.
Check for Broken Links
Broken links can seem to appear out of nowhere and they’re the bane of any website owner. Just because your site is freshly launched doesn’t mean that you’re safe from broken links. In fact, right after launch is the perfect time to do a quick double check and fix any issues before they become a major problem.
Get an SSL Certificate
So, this really should have happened before launch, but just in case it didn’t, acquiring an SSL certificate is critical for establishing trust – in both the eyes of your website visitors and Google. Fortunately, this is an easy fix and many hosts offer an SSL certificate for free.
Setting Yourself Up for Success
The launch of a new website is an exciting time for your business. Set yourself up for success by working with a web design company that can assist with website management and ensure that your new site continues to perform for your business. Don’t take changes with your reputation online - contact Inquisitek today and learn more about our website design and web management services.