If you want to control traffic, you need to be ahead of the curve. SEO has been greatly impacted my smartphone connectivity, and the mobile-bound paradigm shift is only quickening in pace. To craft fertile SEO grounds, improve your retention and enhance your relevancy, you’ll need to cater to device-holding consumers. Check out the five ways mobile connectivity is driving SEO—and tailor your strategy to your ever-expanding small business marketing services in Snohomish.
One: Social Media Apps Are Boosting SEO Relevancy
Because a majority of social-media-bound consumers are iPhone-centric, SEO is being heavily influenced by short sentences, quick keywords and brief messages. Already, 76 percent of marketers consider social media to be an invaluable SEO tool. High-ranking Facebook posts, tweets and even Instagram content is being used to direct traffic via mobile—and businesses are getting quite good at swaying crowds. Already, searching for a brand reveals its LinkedIn and Facebook presence. On mobile, results are certainly kicked up to the top, prompting viewers to open their app via mobile. You’d be correct in thinking there’s cross-channel profitability in this regard.
Two: Organic Search is Prioritized on Smartphones
Across the board, industries are benefiting from organic smartphone searches. In fact, the National Retail Federation considers SEO, alone, to be one of the marketing world’s most effective source for leading new customers back in 2014. Because consumers are prioritizing mobile to shop around, they’re morphing SEO into a quick-access portal, rather than an optimization tool. Consumers are booking flights, planning restaurant dates and signing up for services immediately via mobile browser SEO. In short: Mobile has reduced the consumer’s path-to-purchase by leagues, when services are considered.
Three: Audiences are Being Segmented with Beacon Technology
Because real-time smartphone services utilize intensive geo-locating technology, SEO marketers are able to dive into the relationship between consumer and brick-and-mortar visits throughout Everett. While SEO, in the past, has proved to be an incredible data source, it was hindered by its online “cage.” Now, retailers are hosting in-store events based upon SEO results, examining segments with a stronger lens.
Four: B2Bs and B2Cs are Embracing More Content
Smartphone connectivity, alone, is responsible for this. Because smartphone owners are consuming digital media at a rapid pace, marketers are fortifying their B2B and B2C strategies with short-form content. Strategic content, now, is on par with visual media—which already holds a sizeable chunk of marketing value. Creative content may be getting the short-form treatment, but it’s creative nonetheless.
Five: Consumers Are Using Apps for Ecommerce
The world of ecommerce has meshed with social media. Facebook Messenger and Instagram’s Buyable Pins program are a testament to this. What gives? Well, smartphone owners—yet again—are closing the gap between click and purchase. While Facebook isn’t a social purchasing platform yet, it’s certainly gearing up to be. For SEO, this means optimized keywords need to be fit for the message box.
Mobile access might be unstoppable, but that needn’t mean companies are lost for words. SEO is adaptable, fortunately, as are the industry’s many fantastic strategies. Stay up to date, stay informed and remain flexible while crafting your future strategies. Use smartphone access the right way and you'll knock it out of the park.