If you’re like most people, you let out a huge sigh of relief once you finally launched your business website. Whether you built it yourself or enlisted the help of a web design company, you know firsthand that getting a website to the launch pad is an investment and a labor of love.
This investment of time, energy and money is the main reason why so many businesses launch their website and then leave it on autopilot, sometimes for years, before they realize that it doesn’t seem to be as effective as it once was.
The cold, hard truth is that most websites need a little rejuvenation every few years, if not a complete makeover. How frequently you should consider redesigning your website depends on a few different factors. Here are a few to consider.
Responsiveness Is Crucial
The user experience demands of today’s digital consumer are vastly different than they were just a few years ago. If it’s been about 3 years since you’ve launched your website, it might feel like it’s still too new to be outdated. Unfortunately, your audience probably feels differently.
Mobile optimization was just becoming a major thing a few years ago. Today, it’s an expectation and if your website design doesn’t meet the needs of mobile consumers, you’re going to turn away a tremendous amount of traffic.
One of the biggest signs that it’s time for redesign is if your current website isn’t built with responsive design. Responsive design provides a better, more reliable user experience for mobile consumers and it allows each of your visitors to have a seamless experience with your website, no matter what device they’re using.
The User Experience Factor
User experience is a term that refers to how visitors feel about the quality, value and usability of your website. Building a website with responsive design is a good start but there are other elements that matter as well.
Details like site architecture and ease of navigation are huge for user experience. So is site speed, quality content and the overall appearance of your web design. Details like these can become outdated in the blink of an eye. If it’s been a year or more since you’ve checked the health and usability of your site, you might find that your quality of user experience is hurting your bottom line.
Results Speak Volumes
You should be able to depend on your website to increase traffic, generate leads and add fuel to the conversion process. If you’re not seeing the results you need, then it’s time to put your website in the hands of a professional for a performance boosting redesign.
Getting Your Business Noticed
It’s impossible to build visibility and a reputation for yourself online without a high performance, professional website. You already have a lot on your plate, which is why you should trust a professional web design company with one of your most important business assets. We’re experienced and passionate about web design. Contact Inquisitek and speak with one of our professionals today.