Take your online marketing funnel to the next level with AB testing

October 18, 2021

The internet has transformed marketing, especially for small businesses. One of the most important things it’s done is make it easy to get feedback/data on your marketing. Data gives us insight. It’s unwise to bet on assumptions, particularly when you have money on the line, and particularly when you have the option not to.

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An easy (and important) way to boost your Google rankings:

October 4, 2021

If we run blog content for you, you’ll notice that we almost always include location in the call-to-action at the end of every post. This is for two reasons: your location is a major part of your Unique Selling Proposition, and Google search results make a huge deal out of location --- even when the user doesn’t specify a location.

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Splash pages: the art of the single-page sale

September 20, 2021

An effective website will do what it’s intended to – convert – in a single page. In fact, it should be able to do this at a basic level without the user even needing to scroll down.

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The upsides and downsides of specializing as a business

September 13, 2021

As you grow your business, you’ll find opportunities to strengthen it by specializing. This is a story that we’ve watched play out with several of the businesses we work with. If you’re a jack of all trades, it’s hard to be a master of any.

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Advanced small business marketing: three forms of advertising with a negative net cost

September 13, 2021

Once you’ve established a reliable marketing funnel that consistently brings in leads and helps you convert them to sales, you’ll find yourself wondering if there’s more you can do to grow your business.

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Six strategies for increasing website traffic

August 12, 2021

In modern marketing, clicks are currency. You need to drive as much traffic as possible to your website to build authority and become more accessible to your best leads. There are several practices that businesses can do besides include online strategies like Pay-per-click ads and SEO.

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What does a website "know" about its users?

August 9, 2021

The IP address is not a permanent fixture attached to your device. It is assigned to a modem by the ISP. That means that all devices running off the same wifi network will register the same IP address.

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How to build a cost-effective marketing funnel with single-payment marketing strategies

August 5, 2021

‍Just to clarify, by single-payment marketing strategies we mean that you pay the money for your marketing up front, as opposed to paying ongoing fees. In other words, you can “buy” a marketing resource outright and let it work for you indefinitely.

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