Building a marketing funnel for your local business:

January 31, 2021

You can make the most out of your investment in marketing by understanding what makes marketing effective. This is an almost completely different game for small/local businesses, than it is for Big Business. See the links below for more on choosing your marketing strategies.

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How to strengthen your Word-of-mouth marketing

January 25, 2021

For sustainable growth, word-of-mouth (WOM) is the one form of marketing that you can’t get by without. Its your most powerful means of reaching customers, and its by far the most cost effective. Indeed, WOM should be your primary marketing focus. The more successful you are here, the less reliant you will be on more expensive strategies.

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The POTUS just got banned by Big Tech Shouldn’t every American be...insulted?

January 18, 2021

In the very small likelihood that you haven’t heard the news, Donald Trump was banned by Twitter, Facebook, and various other online platforms.

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Breaking down your marketing engine with one simple graphic

January 4, 2021

Your product/service should sell itself, really. To do that, all it needs to do is provide a good value. That makes marketing less about persuasion, and more about some straightforward propositions: talking to the right buyer, honest communication, and building trust. Good messaging presented over the right marketing mediums will do all three simultaneously, and provide a strong Return-on-Investment on the cost of your marketing.

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Building a marketing funnel for your local business: How your choice of marketing medium affects “receptivity”

December 28, 2020

In a previous article, we talked about how your choice of marketing medium impacts how qualified your leads are.

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Straight to the source Cutting through the noise of the media middle man

December 21, 2020

The media can be useful, but they can’t be trusted, let alone relied upon as your go-to source for info. At best, they are a starting point.

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Building a marketing funnel for your local business:

December 14, 2020

With marketing, you pay to capture consumer attention. The cost of any strategy can be, and usually is, quantified by impressions and/ or conversions.

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Data mining: How much does Big Tech know about you?

December 14, 2020

Data mining: How much does Big Tech know about you? The power of user data has always been overlooked by internet users. We didn’t know how big the internet was going to be, and we didn’t realize how user data could be leveraged

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Is your business ripe for E-ecommerce?

December 7, 2020

E-commerce can help almost any retail business grow their sales and increase profit margins. Today we want to talk about what the ideal business for E-commerce looks like

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Google vs the field

December 7, 2020

Is there any reason to use another search engine? The answer is yes. There is no getting away from Google, though, whether you’re doing SEO to game algorithms and make your brand more accessible, or you’re a user looking for information.

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