June Newsletter

June 28, 2021

With so many interesting things happening in the tech world, we’ve strayed away from our normal focus on small business marketing in recent weeks. We promise to get back to that next month.

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Why use Linux?

June 21, 2021

In fact, we are not currently even using Linux. At this time, we are interested in the upside of Linux and doing research to work out how to switch Operating Systems without disrupting operations

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Three levels of blockchain integration (w/ examples) to help you understand the future of technology

May 3, 2021

Blockchain ledgers create new opportunities for innovation. Enthusiasts are saying it’s 10x as disruptive as the Internet has been.

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Freemium, Facebook and the true cost of a free lunch

April 19, 2021

Is there such a thing as a free lunch? Perhaps. But nobody in business provides anything for free, so when something appears to be free, I always try to identify the profit model.

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The Eisenhower Matrix Increase productivity by putting your priorities in perspective

April 12, 2021

There simply isn’t enough time to do everything you feel you ought to do. So how do you decide what to focus on? And how do you know these are good choices?

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Sales tip: customers lie An examination of hidden objections

April 5, 2021

Question: if your marketing qualifies every lead perfectly, and your product delivers the value it promises, should you be able to achieve a 100% close rate on every lead?

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Simple practices for strengthening customer relationships

March 29, 2021

Your returning customers have value that new customers do not. One way to look at this is from a marketing perspective. The value of your customers can be measured by Cost-Per-Lead and Cost-Per- Sale (the cost of acquiring a sale or customer)

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Is social media a good way to discuss politics? A marketing perspective

March 8, 2021

You can learn all kinds of things about life and communication from marketing, such as how human attention works, and what it actually takes to inspire action outside the scope of somebody’s daily routine.

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Free speech is impossible without privacy Why 3A, 4A & 5A are essential to free speech

March 1, 2021

There are multiple forces at play today that are, shall we say, decentivizing the American people to discuss certain things freely.

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