Newsletter for April, 2020

Hope you’re making the most of the economic shutdown. Even if you’re not able to work, you can still advance yourself professionally. Our services are considered essential, and as such, we’re still operating.

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How do search engines work?

When you enter a search query, your search engine is not actively searching web pages for relevant content in real time

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Making the most out of a strange situation

Being forced to take a break from the modern rat race doesn’t have to be a bad thing. There are some great opportunities not usually afforded by the demanding schedules our jobs put on us

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Writing Effective Meta Descriptions

Internet users know precisely what they’re looking for on the search results page, and they know instinctively by reading your meta tags when your site is not it

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Understanding the Online Shopping Experience

Every encounter the customer has with your brand has some impact on how they view your product. Memory works by way of association, so when a customer experiences something negative with your brand, its going to factor into their decision to pursue your product.

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Keep Moving Forward: A Coronavirus Update

During this time of Coronavirus and people moving to remote work environments, your online business is more important than ever! Business does not have to stop just because the streets are bare. Now might be a great time to circle the wagons and work on your business by making it easier for people to find you online.

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Subscription-based selling

Every type of business can integrate some form of subscription based selling, and doing so has tremendous upside. This is one reason we love e-commerce as much as we do, because it sets a foundation for building subscription based selling models --- and for getting the most out of them.

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Advanced search engine techniques

You’ve probably scrolled through page after page of search results, looking for an old video or article you know exists, but you can’t quite remember the title. What’s even more frustrating than that is when you do know the exact title but other results are showing up instead. There’s a way to tell your search engine to search for the query exactly as you’ve typed it (just put it in quote marks). Even better, you can tell your search engine to return only results with your query in the title by using the following syntax:

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Is your business profit-sensitive or profit-driven?

All businesses are profit sensitive, but they don’t have to be profit driven. Being profit driven can be thought of as being so profit sensitive that you forget to be sensitive to other things that are just as important as making money.

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Scaling E-commerce Solutions

There are various ways to test the waters of E-commerce and see if its right for the means and goals of your local business. We like E-commerce solutions because they can be scaled up and down over time to find your sweet spot

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